Laurie Rains is Senior Vice President, U.S. Retail Services, Convenience & Liquor Channels at Nielsen, where she has helped retail companies improve sales and marketing for twenty years with consumer insights. A senior business executive, Ms. Rains leverages data analytics to solve business problems and achieve strategic goals. She started her career in finance with the Debt Rating Division at Standard and Poor’s Corporation. Ms. Rains has a Bachelor of Arts degree in Economics from Tulane University, New Orleans, LA, and a Master of Business Administration in Finance degree from NYU Stern School of Business, New York, NY. She is a visiting professor at Boston University and a frequent speaker at consumer packaged goods industry events.