“The generosity of the American people is both profound and consistent” according to Giving USA, which issued its annual report card on philanthropy showing strong giving growth in 2019.
This means we began 2020 with significant momentum, which will reflect positively in donor giving as US philanthropy responds to current crises. In 2020, analysts expect philanthropy to focus heavily on the health sector and social justice/public-society benefits into 2021.
Philanthropy is not just about generosity; it can also be about activism. Donors continue to align their giving with organizations making a measurable and demonstrable impact.
With an aging US population, analysts expect bequest giving to increase.
The Giving USA report is compiled annually by Indiana University Lilly Family School of Philanthropy, Giving USA Foundation, and The Giving Institute.